Storytelling in Organizations

Storytelling in Organizations

Description

This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.

The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.


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Details

Author(s)
Laurence Prusak, Katalina Groh, Stephen Denning, John Seely Brown
Format
Paperback | 208 pages
Dimensions
152 x 229 x 11.94mm | 318g
Publication date
21 Jul 2011
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Publication City/Country
Oxford, United Kingdom
Language
English
ISBN10
0750678208
ISBN13
9780750678209
Bestsellers rank
1,014,874